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07: Social Media Research and Analytics

Track Description


The rise of new media channels (such as the Internet, mobile devices, and social networking sites) has created opportunities as well as challenges to individuals, organizations, and the society at large. Individuals use and engage with social media for diverse purposes such as co-creation, entertainment, mentoring, networking, friendship, career advancement, learning, collective action and civic engagement. Organizations also experiment with various social platforms to improve performance through crowdsourcing, online collaboration and communication, online communities, mobile computing and social media services. These challenges and changes give rise to novel and important research questions, which attract a strong interest among scholars. A wide range of research methods, such as qualitative and quantitative approaches, social network analysis, data mining, sentiment analysis or design research have been applied to explore and explain social media related phenomena. Further, social media facilitate users to create, cooperate, and share content.  Through capturing social media data and applying novel methods such as decision making models, design frameworks, group behavior elicitation (e.g. herding effects), and opinion/sentiment mining, business intelligence and actionable decision making can be obtained.

The major aim of this track is to provide a forum for the exchange of research ideas related to social media. It also aims to raise awareness in terms of the latest development in social technologies, to address the opportunities and challenges associated with the use of social media by individuals, organizations, and the contemporary society. This track is open to all types of research, conceptual or empirical.

Types of Contributions

Possible topics include, but are not limited to:

  • Exploring extant theories to understand social media phenomena
  • Appropriation and use of social media upon individual users, groups, businesses, and governments
  • Social media strategies
  • Crowdsourcing, collaboration, and problem solving with social media
  • Sociomateriality and ontological issues of collaboration in social media
  • Mobile social media
  • Business ecosystems, social media and performance
  • Electronic word of mouth, brand loyalty, and product co-creation with social media
  • Social media and information overload
  • Social media and online identity
  • Collective action and civic engagement with social media
  • Online communities and virtual teams
  • Application of social network analysis and visualization to explore social media phenomena
  • Dynamics and evolution of online social networks
  • Business applications and theory development (e.g. case studies) of social media analytics and intelligence
  • Social media intelligence and customer engagement

Track Chairs

Matthias Trier <primary contact>

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Matthias Trier <primary contact>

Matthias Trier is Associate Professor of IT Management department at Copenhagen Business School. He holds a PhD (Doctor of Engineering; Dr.-Ing) in Computer Science from TU Berlin and was previously Assistant Professor of Information Management at University of Amsterdam. He researches phenomena related to the implementation/appropriation of social media, online participation, framing of electronic discourses (e.g. from a management perspective), information transfer, dissemination processes,  bottom-up community emergence as a part of knowledge management initiatives, and as methodological focus develops event-driven method for dynamic network analysis ( Dr. Trier was visiting faculty at NJIT, New Jersey and Columbia University, New York. He frequently publishes in conferences and ranked journals, e.g. ISR, EJIS, or JCMC. Dr. Trier managed EU projects on social media and has a patent (9001778) for quality assessment of a social network service platform. He served as track chair of the social media track at ECIS 2014.

Christy M.K. Cheung

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Christy M.K. Cheung

Christy M.K. Cheung is Associate Professor at Hong Kong Baptist University. She received her Ph.D. from City University of Hong Kong. Her research interests include social media, e-commerce, knowledge management, IT adoption and usage, and dark side of using information technology. Her research articles have been published in MIS Quarterly, Decision Support Systems, Information & Management, Journal of the American Society for Information Science and Technology and Information Systems Frontiers. Dr. Cheung has served as the track/mini-track co-chair, and associate editor for several academic conferences, including AMCIS, ECIS, HICSS, and ICIS. 

Panos Kourouthanassis

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Panos Kourouthanassis

Panos Kourouthanassis is Assistant Professor of Information Systems at the Department of Informatics Ionian University, Corfu, Greece. His main research interests lie in the areas of information systems adoption and diffusion, mobile and wireless applications and services; social media analytics; and ubiquitous and pervasive information systems. He has published more than 50 articles in leading journals and international conferences, including the Journal of Strategic Information Systems, the International Journal of Electronic Commerce and the Information Systems Management Journal. He has served as editor of two special issues on the International Journal of Electronic Commerce and the International Journal of Mobile Communications. He has served as principal investigator in over 20 research projects involved with state-of-the-art applications of information technologies funded by the European Commission and the Greek Secretariat of Research and Technology. He is currently member of the SOCIOMINE group at the Athens University of Economics and Business, which pursues research on social media analytics.

Alexander Richter

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Alexander Richter

Alexander Richter is head of the research unit "Innovation & Social Networking" at the Department of Informatics at the University of Zurich. He researches phenomena related to the adoption and evaluation of corporate social software. Results of his studies have been published in leading IS journals and conferences (e.g. Information Systems Journal, Computer Networks, CSCW). He is co-author of several books on corporate social software and has been leading research projects funded by companies, the EU and various German Ministries on federal as well as state level in the same area. Dr. Richter serves as Chairman of the special interest group for CSCW in the German computer science society (GI) and is mentor of an IT start-up funded by the German government.

Bo Sophia Xiao

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Bo Sophia Xiao

Bo Sophia Xiao is Assistant Professor in the Information Technology Management Department at the Shidler College of Business, University of Hawai’i at Mānoa. Dr. Xiao’s primary research interests include human–computer interaction, social media and social networking, dark side of information technology, and data reduction and visualization. Her research has been published in leading journals of the Information Systems discipline, including Management Information Systems Quarterly (MISQ), Information Systems Research (ISR), and Decision Support Systems (DSS). Dr. Xiao has served as track co-chair, mini-track co-chair, and/or Associate Editor for a number of academic conferences (including ICIS, ECIS, HICSS, and AMCIS). She has also served as Associate Editor for the Information Systems Journal Special Issue on Dark Side of IT Use.

Associate Editors

  • Sameh Al-Natour, American University of Sharjah
  • Nicholas Ampazis, University of the Aegean
  • Tommy Chan, Hong Kong Baptist University
  • Ben Choi, University of New South Wales
  • Kai Fischbach, University of Bamberg
  • George Giaglis, Athens University of Economics and Business
  • Suparna Goswami, TU Munich
  • Camille Grange, HEC Montreal
  • Remko Helms, Utrecht University
  • Carol Hsu, National Taiwan University
  • Iris Junglas, Florida State University
  • Katia-Lida Kermanidis, Ionian University
  • Yongsuk Kim, Hong Kong University of Science and Technology
  • Matthias Klier, University of Regensburg
  • Julia Klier, University of Regensburg
  • Hanna Krasnova, University Bern
  • Nanda Kumar, University of New York City
  • Sven Laumer, University of Bamberg
  • Zach Lee, Hong Kong Baptist University
  • Judith Molka-Danielsen, Molde University College
  • Likoebe Maruping, University of Louisville
  • Tillmann Neben, University of Mannheim
  • Sameer Patil, Indiana University
  • Johannes Putzke, University of Cologne
  • Christian Reuter, University of Siegen
  • Kai Riemer, The University of Sydney
  • Christoph Rosenkranz, University of Cologne
  • Paolo Rosso, Universitat Politècnica de València
  • Petra Schubert, University of Koblenz-Landau
  • Gerd Schwabe, University of Zurich
  • Isabella Seeber, University of Innsbruck
  • Matthias Söllner, University of St. Gallen & University of Kassel
  • Stefan Stieglitz, University of Münster
  • Alexander Stocker, Joanneum Research
  • Juliana Sutanto, ETH Zurich
  • Chuan-Hoo Tan, City University of Hong Kong
  • Robin Teigland, Stockholm School of Economics
  • Wietske Van Osch, Michigan State University
  • Christian Wagner, City University of Hong Kong
  • David Wagner, GGS Heilbronn
  • Eoin Whelan, National University of Ireland
  • David Xu, Wichita State University
  • Kem ZK Zhang, University of Science and Technology of China
  • Ziqiong Zhang, Harbin Institute of Technology

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